Missed the Perfect Moment? Here's Why Today Is the Second Best Time to Start

There’s probably something you've been meaning to start for a while now.

Maybe it’s getting back into shape, building your business, launching that newsletter, quitting smoking, or ending a collaboration that’s draining your energy. You knew it mattered, but you couldn’t follow through because life got messy, motivation faded, or the timing just felt off.

That’s more common than you think.

In fact, over 80% of New Year’s resolutions are abandoned by the second week of February (according to a study published in the Journal of Clinical Psychology). That initial spark we feel in January tends to burn out fast under the weight of everyday life.

It’s not ideal, but it’s real.
And there’s no use in beating ourselves up over it.

What matters now is what we choose to do next.

There’s an old Chinese proverb that I always come back to:
"The best time to plant a tree was 20 years ago. The second-best time is today."

James Clear puts it this way in Atomic Habits:
“Every action you take is a vote for the type of person you wish to become.”

You may have missed the first chance, but the second best time is still right here, right now.

💬 What are you choosing to start today, even if it's later than you planned?

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♻️ Repost to remind someone that today is always a good time to start.
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